When to Optimise with Hybrid Pricing
Hybrid pricing captures more value by combining models—but only if customers can still predict their costs. Here's when it makes sense and how to get it right.
When Seats Still Make Sense (and When They Don't)
The AI revolution has prompted a rush away from seat-based pricing. But seats were never arbitrary. They captured real value. The shift isn't about abandoning seats; it's about combining models intelligently.
Market-Leading SaaS Pricing Strategies You Should Steal
Every founder thinks their product is unique. But when it comes to pricing, the patterns matter more than the differences. Understanding them lets you skip expensive experimentation.
Why Your Pricing Page Is Losing You Customers
Feature matrices don't answer 'Is this right for me?' They answer 'What do I get?' Customers land on pricing pages with a question about fit, and you're giving them a spec sheet.
Why Letting Customers Pay Less Makes More Money
Customers don't fit neatly into pricing tiers. Tailored plans mean less revenue than a full upgrade—but far more than a cancellation.
One Price. Big Problem.
"Keep it simple" is sound pricing advice—especially when starting out. But the flat rate that launched you rarely stays optimal as you grow. Here's how to know when simple pricing stops serving you.
The ultimate guide to commercial models
Explore the key components of commercial models—from how products charge, to how you can build your own. This guide walks through core building blocks, real-world examples, and emerging trends to help you design a model that fits.